Bulgaria is cheap in many ways. For example, it’s attractive to skiers unwilling to pay £2,000 to rent a chalet for a week in France or Switzerland, when in Bulgaria a similar property costs just £750.00.
Families will be attracted to Bulgaria where costs – i.e. the price of meals, snacks and holiday treats – are only a third of pricier Western European resorts. This is down-to-earth skiing like it used to be!
The ski resorts are expanding and millions of local currency (Leva) are being spent upgrading Bansko’s pistes, install a second gondola in Bansko next year and rebuild the road that runs from Sofia down to the Greek border.
Getting rid of the many potholes in the roads will dramatically cut the journey time from Sofia airport to Bansko, which takes two-and-a-half hours.
Bansko is one of the three most popular ski resorts in Bulgaria, and although property prices are 20% more expensive than rivals Borovets and Pamporovo, Bansko is more developed and closer to Sofia.
The other great plus is Bansko village, much admired for its 16th-century architecture, old churches and cobbled streets, set in a valley between the Pirin and Rila mountains – not unlike the Pyrenees.
For those seduced by the Bulgarian dream, remember that it will take some time for Bansko and the other ski resorts to reach the same levels of sophistication enjoyed elsewhere in Europe.